Last updated: April 2026
At Homelyfy, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website (homelyfy.co.uk), make a purchase, or interact with us.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this policy carefully. If you have any questions, feel free to contact us.
Who We Are
Homelyfy is a trading name of [Your Company Name Ltd]. Our registered office is at [Insert your full registered address].
We are the data controller responsible for your personal data. If you have any questions about this Privacy Policy or how we handle your data, you can contact us at:
Email: support@homelyfy.co.uk Postal address: [Insert your full address]
What Personal Data We Collect
We collect personal data when you:
- Place an order or create an account
- Browse our website
- Sign up for our newsletter or marketing emails
- Contact us via email, live chat, or contact form
- Enter a competition or take part in a survey
Types of data we collect:
- Identity and contact data — name, billing/shipping address, email address, phone number
- Order and payment data — order details, payment information (processed securely by our payment providers)
- Technical and usage data — IP address, browser type, device information, pages visited, and how you use our site (via cookies and analytics)
- Marketing and communication data — your preferences for receiving marketing from us
We do not collect any special categories of personal data (such as health information) unless you voluntarily provide it.
How We Use Your Personal Data
We only use your personal data where we have a lawful basis to do so. The main lawful bases we rely on are:
- Contract — to process your order and deliver your items
- Legitimate interests — to improve our website, provide customer service, and send relevant marketing (where you have not opted out)
- Consent — for certain marketing emails or non-essential cookies
- Legal obligation — to comply with tax, accounting, or other legal requirements
Specific purposes:
- Processing and fulfilling your orders
- Managing your account and providing customer support
- Sending order confirmations, delivery updates, and essential service messages
- Improving our website and customer experience (using analytics)
- Sending marketing communications (only if you have opted in)
- Preventing fraud and ensuring site security
Who We Share Your Data With
We may share your personal data with trusted third parties who help us run our business, including:
- Payment processors (e.g. Stripe, PayPal)
- Delivery and logistics companies (e.g. Royal Mail, DPD)
- Email marketing platforms (e.g. Klaviyo or Mailchimp)
- Website hosting and analytics providers (e.g. Shopify, Google Analytics)
All third parties are required to keep your data secure and only use it for the purposes we specify. We do not sell your personal data to third parties.
We may also disclose your data if required by law (e.g. to tax authorities or law enforcement).
International Data Transfers
Some of our service providers may be based outside the UK. Where we transfer your data outside the UK, we ensure appropriate safeguards are in place (such as standard contractual clauses) to protect your information.
How Long We Keep Your Data
We only keep your personal data for as long as necessary for the purpose it was collected.
- Order and account data: usually 6–7 years for legal and accounting reasons
- Marketing data: until you unsubscribe or withdraw consent
- Website usage data: typically 2 years or less
After this period, we securely delete or anonymise your data.
Cookies and Similar Technologies
Our website uses cookies and similar technologies to improve your experience, remember your preferences, and analyse site traffic. You can manage your cookie preferences through our cookie banner or your browser settings. For more details, please see our Cookie Policy [link to separate cookie policy if you have one].
Your Legal Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right to access — request a copy of the data we hold about you
- Right to rectification — correct inaccurate or incomplete data
- Right to erasure — request we delete your data (in certain circumstances)
- Right to restrict processing — limit how we use your data
- Right to object — object to processing based on legitimate interests or for direct marketing
- Right to data portability — receive your data in a structured, machine-readable format
- Right to withdraw consent — at any time, where we rely on consent
To exercise any of these rights, please email us at support@homelyfy.co.uk. We will respond within one month (usually much faster).
You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe we have not handled your data correctly. Visit www.ico.org.uk for more information.
Data Security
We take the security of your personal data seriously and use appropriate technical and organisational measures to protect it against unauthorised access, loss, or misuse.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top will be revised. We encourage you to check this page periodically.
Need Help?
If you have any questions about this Privacy Policy or how we use your data, please contact us at support@homelyfy.co.uk.
Thank you for trusting Homelyfy with your personal information. We’re committed to making your home beautiful while keeping your data safe and secure.